Digital Solutions • Web Development • Digital Marketing
ATL & BTL Marketing Services in Mumbai

Build brands beyond digital.

Your customers do not only live online. They travel, shop, attend events and experience brands in the real world. SANBLU DIGITAL plans and executes integrated ATL and BTL marketing campaigns across Mumbai and PAN India.

✓ Campaign Planning✓ Creative Production✓ On-Ground Execution
Marketing team planning an ATL and BTL brand campaign
360° Brand CampaignsFrom strategy and creative to execution and reporting.
Integrated brand marketing

Visibility, engagement and measurable business growth.

We combine media planning, creative design, production and on-ground execution to help businesses improve brand visibility, generate qualified leads and create meaningful customer interactions.

One connected customer journey — from discovering your brand to taking action.
Marketing professionals collaborating on a campaign strategy
ATL and BTL marketing

Awareness plus direct customer engagement.

ATL marketing builds mass awareness through media such as newspapers, radio, television, magazines, billboards and transit advertising. BTL marketing creates direct interaction through activations, exhibitions, sampling, retail promotions and experiential events.

ATL

Above The Line

Reach wider audiences through planned mass-media and high-visibility advertising campaigns.

BTL

Below The Line

Engage audiences directly through events, activations, retail promotions and experiences.

360°

Integrated Campaigns

Connect awareness, interaction and conversion through one coordinated campaign approach.

Our ATL services

Reach the right audience at scale.

Strategic media planning and creative execution for local, regional and national brand visibility.

Newspaper advertising for a marketing campaign

Newspaper Advertising

Media planning, publication selection, creative design and ad placement for targeted reach.

Magazine advertising and printed media

Magazine Advertising

Reach readers in business, healthcare, education, lifestyle and industry publications.

Radio advertising production studio

Radio Advertising

FM campaigns with scripting, voice-over production, station planning and media buying.

Television commercial advertising

Television Commercial Planning

Audience-focused regional and national campaigns designed for broad awareness.

Outdoor billboard advertising in a city

Outdoor Billboard Advertising

Highway hoardings, LED billboards, premium city locations and high-footfall media.

Transit advertising and public transport branding

Transit Media

Metro, bus, airport, railway station and taxi advertising for daily commuters.

Our BTL services

Turn attention into real customer interaction.

Targeted, memorable and action-focused on-ground marketing solutions.

01

Brand Activation

Experiential marketing, live demonstrations, product launches and interactive campaigns.

02

Mall Promotions

Branded kiosks, festive activations, contests, booths and customer engagement activities.

03

Society Campaigns

Healthcare camps, education promotions, FMCG sampling and residential community campaigns.

04

Roadshows

Branded vehicles, promotional tours, live demonstrations and awareness campaigns.

05

Corporate Events

Conferences, annual meetings, dealer meets, employee programmes and product launches.

06

Exhibition Stall Branding

Stall design, booth fabrication, backdrop branding, display graphics and event solutions.

Retail store branding and point of sale display
Retail branding and POSM

Make every store sell better.

We design and manufacture Point of Sale Materials that improve product visibility, strengthen brand recall and support buying decisions at retail locations.

  • Standees and roll-up displays
  • Danglers and ceiling branding
  • Posters and brochures
  • Shelf and window branding
  • Vinyl graphics and store signage
  • Promotional display units
Outdoor advertising and OOH

Be seen where your customers travel.

We identify high-footfall locations and coordinate impactful Out-of-Home campaigns across Mumbai and major Indian cities.

Highway HoardingsLED BillboardsMetro BrandingBus SheltersAirport MediaBuilding Wraps
Outdoor event and brand activation experience
Events and promotional branding

Professional brand experiences.

From exhibition stalls and corporate events to printed materials and promotional merchandise, we help your brand remain consistent and memorable.

✦

Corporate Events

Stage branding, registration desks, LED screen graphics, event signage and welcome kits.

◈

Exhibition Branding

Exhibition stall design, booth fabrication, backdrops, display graphics and complete support.

▣

Printing and Merchandise

Brochures, flyers, catalogues, stationery, T-shirts, caps, mugs, diaries and corporate kits.

Industries we serve

Custom campaigns for different business needs.

Our ATL and BTL solutions can be tailored to different industries, audiences, locations and campaign goals.

Real EstateHealthcareEducationFMCGRetailManufacturingHospitalityStartups
Campaign process

From strategy to execution, managed end to end.

01

Strategy & Planning

Understand your audience, geography, objectives and budget.

02

Creative Design

Develop campaign visuals, messaging, POSM and creative assets.

03

Production & Media

Coordinate printing, fabrication, media buying and logistics.

04

On-Ground Execution

Manage promoters, installations, activations and events.

05

Reporting & ROI

Share campaign reports with photographs, reach and engagement insights.

Ready to grow your brand?

Let’s launch your next ATL or BTL campaign.

Get a customised campaign strategy for product launches, real estate promotion, retail footfall, corporate events or nationwide activations.

Start Your Campaign